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Plan, create, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube, Performance Max)
Monitor and optimize performance using automated bidding and AI-driven strategies
Analyze KPIs: ROAS, CPA, CPC, CTR, conversion rate
Use AI tools to generate and test ad variations (copy & assets)
Conduct keyword research and identify opportunities using AI-powered tools
Optimize product feeds and campaign structures for Performance Max etc
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